Who are we?
Since our establishment, our approach to serving clients has always focused on providing best-in-class advice and execution excellence on transactions to help clients tackle their most challenging issues. We remain committed to build a trusted and long-term relationships with clients, with strong emphasis on integrity, to help clients grow and achieve their most important strategic objectives.
Who are we?
Jay Capital Advisory Limited is a SEC-approved boutique financial advisory firm based in Bangkok, Thailand. We have delivered seamless advice and customized solutions to corporations, private investors, and institutions of all sizes on their most complex strategic needs since 2006.
We provide a full suite of financial advisory services, including mergers and acquisitions, valuation, IFA reports, Initial Public Offerings (IPOs), private placements, and other restructurings to serve the ever-changing needs of clients across various industries.
Since our establishment, our approach to serving clients has always focused on providing best-in-class advice and execution excellence on transactions to help clients tackle their most challenging issues. We remain committed to build a trusted and long-term relationships with clients, with strong emphasis on integrity, to help clients grow and achieve their most important strategic objectives.
Our Services
Jay Capital Advisory Limited provides a broad range of financial advisory services serving both listed and non-listed corporations, private investors, and institutions of all sizes across various industries.
Our Services
Jay Capital Advisory Limited provides a broad range of financial advisory services serving both listed and non-listed corporations, private investors, and institutions of all sizes across various industries.
Jay Capital Advisory Limited can assist IPO aspirants with conducting due diligence, recommending suitable corporate structure, devising optimal listing strategy and pricing range, getting approvals from SEC/SET and as well as, becoming a sponsor after the process ended.
Jay Capital Advisory Limited has worked familiarly with corporate law and the regulatory environment, accounting knowledge and commercial judgment on its M&A transaction with the main objective of looking for a win-win solution for all the parties. We provide assistance which includes the process of planning an optimal structure, developing project timelines, conducting valuations, executing plans with careful risk management and negotiating with both parties to seek solutions that are mutually satisfied.
Jay Capital Advisory Limited provides advisory service in debt restructuring which includes identifying key pressure points within the company, reviewing existing debt agreements, negotiating with debt providers, formulating viable financial restructuring plans, giving advice on restructuring or the rehabilitation process as well as on distressed debt purchase.
Our services include giving advice on assets reallocation, optimal capital structure, business divestiture and assets/liabilities matching as well as identifying investments opportunities and portraying to potential investors the value created inside the company.
Apart from main services, Jay Capital Advisory Limited currently provides further services in respect of feasibility studies, financial planning and consulting, warrants and employee stock option program (ESOP) issuance, asset disposal/acquisitions, liquidity enhancements, delisting, property fund origination, etc.
Our Clients
Our Clients
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Track Records
Since our establishment, we have strived to provide quality service with strong emphasis on integrity and honesty to our clients. Thus far, we have built a strong reputation within local business community.
Leading Head
Jay Capital Advisory Limited have experienced team members in both Finance and Marketing fields contributed to the effective and practical advices.
Jirayong is the Founder and Managing Director of Jay Capital Advisory Limited. She has more than 25 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.
Jirayong is also the Chairperson of Audit Committee of Pioneer Motors PCL, and Director of CPanel PCL . In addition, Jirayong is a special lecturer in Finance and Investment Banking for various organizations, for example, “IDE to IPO” course at the National Innovation Agency supported by the Stock Exchange of Thailand, M&A class at the Faculty of Commerce and Accountancy, Thammasat University, and CFO class for the Federation of Accounting Profession of Thailand.
Professional Associations and Memberships
- Thai Institute of Directors (IOD)
- Thai Listed Companies Association (TLCA)
- Capital Market Academy (CMA)
Education
- London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
- Thammasat University (Master of Business Administration, Finance) (1994)
- Thammasat University (Bachelor of Business Administration, Finance) (1989)
Leading Head
Jay Capital Advisory Limited have experienced team members in both Finance and Marketing fields contributed to the effective and practical advices.
Jirayong is the Founder and Managing Director of Jay Capital Advisory Limited. She has more than 25 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.
Jirayong is also the Chairperson of Audit Committee of Pioneer Motors PCL, and Director of CPanel PCL . In addition, Jirayong is a special lecturer in Finance and Investment Banking for various organizations, for example, “IDE to IPO” course at the National Innovation Agency supported by the Stock Exchange of Thailand, M&A class at the Faculty of Commerce and Accountancy, Thammasat University, and CFO class for the Federation of Accounting Profession of Thailand.
Professional Associations and Memberships
- Thai Institute of Directors (IOD)
- Thai Listed Companies Association (TLCA)
- Capital Market Academy (CMA)
Education
- London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
- Thammasat University (Master of Business Administration, Finance) (1994)
- Thammasat University (Bachelor of Business Administration, Finance) (1989)