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Jay Capital Advisory Limited is a SEC-approved boutique financial advisory firm based in Bangkok, Thailand. We have delivered seamless advice and customized solutions to corporations, private investors, and institutions of all sizes on their most complex strategic needs since 2006.
Customized financial solutions for optimal portfolio management and maximizing returns.
Proven strategies to drive growth, enhance competitiveness, and navigate market complexities.
Tailored expertise delivering innovative solutions for industry-specific challenges.
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and Notable Works
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Jirayong is the Founder and President of Jay Capital Advisory Limited. She has more than 35 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.
Jirayong also serves on the Boards of Directors of several listed companies, including Pioneer Motors PCL, Eastern Technical Engineering PCL, CPanel PCL, and Phatra Leasing PCL. She also serves as Chairperson of the Investment Committee for Dara Insurance and Sovannaphum Life Assurance in Cambodia.
In addition, Jirayong is a frequent lecturer specializing in finance for various programs. These include the Director Certification Program by the Thai Institute of Directors (IOD), the IDE to IPO course by the Stock Exchange of Thailand (SET) in collaboration with the National Innovation Agency (NIA), the DNAbySPU program at Sripatum University, and Mergers and Acquisitions courses at the Federation of Accounting Professions of Thailand, Thammasat University, and Chulalongkorn University.
Professional Associations and Memberships
- Thai Institute of Directors (IOD)
- Thai Listed Companies Association (TLCA)
- Capital Market Academy (CMA)
Education
- Executive Coaching Institute Certification Program, Berkeley Executive Coaching Institute (BECI) (2025)
- London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
- Thammasat University (Master of Business Administration, Finance) (1994)
- Thammasat University (Bachelor of Business Administration, Finance) (1989)
Jirayong is the Founder and Managing Director of Jay Capital Advisory Limited. She has more than 25 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.
Jirayong is also the Chairperson of Audit Committee of Pioneer Motors PCL, and Director of CPanel PCL . In addition, Jirayong is a special lecturer in Finance and Investment Banking for various organizations, for example, “IDE to IPO” course at the National Innovation Agency supported by the Stock Exchange of Thailand, M&A class at the Faculty of Commerce and Accountancy, Thammasat University, and CFO class for the Federation of Accounting Profession of Thailand.
Professional Associations and Memberships
- Thai Institute of Directors (IOD)
- Thai Listed Companies Association (TLCA)
- Capital Market Academy (CMA)
Education
- London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
- Thammasat University (Master of Business Administration, Finance) (1994)
- Thammasat University (Bachelor of Business Administration, Finance) (1989)