JAY CAPITAL ADVISORY LIMITED Formerly Jaydee partners Financial Advisory | Strategic Consulting Committed to delivering innovative through execution excellence OUR SERVICES client-focused advice, with the utmost integrity

Who are we?

Jay Capital Advisory Limited is a SEC-approved boutique financial advisory firm based in Bangkok, Thailand. We have delivered seamless advice and customized solutions to corporations, private investors, and institutions of all sizes on their most complex strategic needs since 2006.

We provide a full suite of financial advisory services, including mergers and acquisitions, valuation, IFA reports, Initial Public Offerings (IPOs), private placements, and other restructurings to serve the ever-changing needs of clients across various industries.

Since our establishment, our approach to serving clients has always focused on providing best-in-class advice and execution excellence on transactions to help clients tackle their most challenging issues. We remain committed to build a trusted and long-term relationships with clients, with strong emphasis on integrity, to help clients grow and achieve their most important strategic objectives.

Who are we?

Jay Capital Advisory Limited is a SEC-approved boutique financial advisory firm based in Bangkok, Thailand. We have delivered seamless advice and customized solutions to corporations, private investors, and institutions of all sizes on their most complex strategic needs since 2006.

We provide a full suite of financial advisory services, including mergers and acquisitions, valuation, IFA reports, Initial Public Offerings (IPOs), private placements, and other restructurings to serve the ever-changing needs of clients across various industries.

Since our establishment, our approach to serving clients has always focused on providing best-in-class advice and execution excellence on transactions to help clients tackle their most challenging issues. We remain committed to build a trusted and long-term relationships with clients, with strong emphasis on integrity, to help clients grow and achieve their most important strategic objectives.

Our Services

Jay Capital Advisory Limited provides a broad range of financial advisory services serving both listed and non-listed corporations, private investors, and institutions of all sizes across various industries.

Equity Capital Markets
Initial Public Offering is a strict process which requires time and commitment. The professionals involved are expected to be equipped with strong financial background as well as relevant rules and regulation with a thorough understanding of the process.
Merger and Acquisitions
M&A has been a popular way for a corporation to grow and expand. The success of M&A transaction depends on various factors that could influence the outcome. Consequently, a competent and committed project team is peculiarly required.
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Debt Restructuring
The initial issue causing debt problems must be identified and revision plans must be established in order to restore liquidity and rehabilitate so that the company could remain operational.
Capital Restructuring and Reorganization
In order to help clients enhancing its liquidity, lower its cost of capital, de-risk, avoiding loss of control and ultimately improving shareholders’ value, we offers capital restructuring and reorganization services to meet those objectives.
Other Financial Advisory Services
Apart from the above mentioned services, we currently provides further services in respect of feasibility studies, financial planning and consulting, warrants and employee stock option program (ESOP) issuance, asset disposal/acquisitions, liquidity enhancements, delisting, property fund origination, etc.

Our Services

Jay Capital Advisory Limited provides a broad range of financial advisory services serving both listed and non-listed corporations, private investors, and institutions of all sizes across various industries.

Jay Capital Advisory Limited can assist IPO aspirants with conducting due diligence, recommending suitable corporate structure, devising optimal listing strategy and pricing range, getting approvals from SEC/SET and as well as, becoming a sponsor after the process ended.

Jay Capital Advisory Limited has worked familiarly with corporate law and the regulatory environment, accounting knowledge and commercial judgment on its M&A transaction with the main objective of looking for a win-win solution for all the parties. We provide assistance which includes the process of planning an optimal structure, developing project timelines, conducting valuations, executing plans with careful risk management and negotiating with both parties to seek solutions that are mutually satisfied.

Jay Capital Advisory Limited provides advisory service in debt restructuring which includes identifying key pressure points within the company, reviewing existing debt agreements, negotiating with debt providers, formulating viable financial restructuring plans, giving advice on restructuring or the rehabilitation process as well as on distressed debt purchase.

Our services include giving advice on assets reallocation, optimal capital structure, business divestiture and assets/liabilities matching as well as identifying investments opportunities and portraying to potential investors the value created inside the company.

Apart from main services, Jay Capital Advisory Limited currently provides further services in respect of feasibility studies, financial planning and consulting, warrants and employee stock option program (ESOP) issuance, asset disposal/acquisitions, liquidity enhancements, delisting, property fund origination, etc.

Our Clients

Our Clients

Our Latest Works

Track Records

Since our establishment, we have strived to provide quality service with strong emphasis on integrity and honesty to our clients. Thus far, we have built a strong reputation within local business community.

Leading Head

Jay Capital Advisory Limited have experienced team members in both Finance and Marketing fields contributed to the effective and practical advices.

Jirayong_05
Jirayong Anuman-rajadhon
Managing Director

Jirayong is the Founder and Managing Director of Jay Capital Advisory Limited. She has more than 25 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.

Jirayong is also the Chairperson of Audit Committee of Pioneer Motors PCL, and Director of CPanel PCL and Primo Service Solution Company Limited. In addition, Jirayong is a special lecturer in Finance and Investment Banking for various organizations, for example, “IDE to IPO” course at the National Innovation Agency supported by the Stock Exchange of Thailand, M&A class at the Faculty of Commerce and Accountancy, Thammasat University, and CFO class for the Federation of Accounting Profession of Thailand.

Professional Associations and Memberships

  • Thai Institute of Directors (IOD)
  • Thai Listed Companies Association (TLCA)
  • Capital Market Academy (CMA)

Education

  • London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
  • Thammasat University (Master of Business Administration, Finance) (1994)
  • Thammasat University (Bachelor of Business Administration, Finance) (1989)

Leading Head

Jay Capital Advisory Limited have experienced team members in both Finance and Marketing fields contributed to the effective and practical advices.

Jirayong_05
Jirayong Anuman-rajadhon
Managing Director

Jirayong is the Founder and Managing Director of Jay Capital Advisory Limited. She has more than 25 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.

Jirayong is also the Chairperson of Audit Committee of Pioneer Motors PCL, and Director of CPanel PCL and Primo Service Solution Company Limited. In addition, Jirayong is a special lecturer in Finance and Investment Banking for various organizations, for example, “IDE to IPO” course at the National Innovation Agency supported by the Stock Exchange of Thailand, M&A class at the Faculty of Commerce and Accountancy, Thammasat University, and CFO class for the Federation of Accounting Profession of Thailand.

Professional Associations and Memberships

  • Thai Institute of Directors (IOD)
  • Thai Listed Companies Association (TLCA)
  • Capital Market Academy (CMA)

Education

  • London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
  • Thammasat University (Master of Business Administration, Finance) (1994)
  • Thammasat University (Bachelor of Business Administration, Finance) (1989)
Address

Jay Capital Advisory Limited
170/30,
11th Floor,
Ocean Tower 1,
Sukhumvit 16,
New Ratchadapisek Road,

Klongtoey,
Bangkok
10110

PHONES

Phone : +66 2661-8803-5 /
+669 5442-4995
Fax : +66 2661-8813 

CONTACTS

aphanaree@jaycapital.co.th
www.jaycapital.co.th

WORKING HOURS

Monday-Friday: 9:00 – 18:00
Saturday-Sunday: Closed

Address

Jay Capital Advisory Limited
170/30,
11th Floor,
Ocean Tower 1,
Sukhumvit 16,
New Ratchadapisek Road,

Klongtoey,
Bangkok
10110

PHONES

Phone : +66 2661 8803-5 /
+669 5442-4995
Fax : +66 2661-8813 

CONTACTS

aphanaree@jaycapital.co.th
www.jaycapital.co.th

WORKING HOURS

Monday-Friday: 9:00 – 18:00
Saturday-Sunday: Closed