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Jay Capital Advisory Limited is a SEC-approved boutique financial advisory firm based in Bangkok, Thailand. We have delivered seamless advice and customized solutions to corporations, private investors, and institutions of all sizes on their most complex strategic needs since 2006.

We provide a full suite of financial advisory services, including mergers and acquisitions, valuation, IFA reports, Initial Public Offerings (IPOs), private placements, and other restructurings to serve the ever-changing needs of clients across various industries.

Since our establishment, our approach to serving clients has always focused on providing best-in-class advice and execution excellence on transactions to help clients tackle their most challenging issues. We remain committed to build a trusted and long-term relationships with clients, with strong emphasis on integrity, to help clients grow and achieve their most important strategic objectives.


Jay Capital Advisory Limited have experienced team members in both Finance and Marketing fields contributed to the effective and practical advices.

Jirayong Anuman-rajadhon
Managing Director

Leading Head

Jirayong is the Founder and Managing Director of Jay Capital Advisory Limited. She has more than 25 years of experience in the finance industry and has advised many leading listed companies on complex corporate transactions during her employment. Her areas of specialization are mergers and acquisitions, IPO, REITs, valuation and corporate strategy formulation.

Jirayong is also the Chairperson of Audit Committee of Pioneer Motors PCL, and Director of CPanel PCL . In addition, Jirayong is a special lecturer in Finance and Investment Banking for various organizations, for example, “IDE to IPO” course at the National Innovation Agency supported by the Stock Exchange of Thailand, M&A class at the Faculty of Commerce and Accountancy, Thammasat University, and CFO class for the Federation of Accounting Profession of Thailand.

Professional Associations and Memberships

  • Thai Institute of Directors (IOD)
  • Thai Listed Companies Association (TLCA)
  • Capital Market Academy (CMA)


  • London College of Fashion, University of the Arts London (Postgraduate Diploma in Business Administration, Fashion) (2019)
  • Thammasat University (Master of Business Administration, Finance) (1994)
  • Thammasat University (Bachelor of Business Administration, Finance) (1989)